Fujitsu General to Run a Booth at AHR Expo 2023, an International Trade Show on Air Conditioning

Introducing the AIRSTAGE brand to the U.S. to promote coexistence with nature and a sustainable society

Fujitsu General is set to run a booth at AHR Expo 2023, the world's leading trade show on heating, ventilation, air conditioning, and refrigeration, to be held in Atlanta, Georgia, from February 6 to 8 (local time). Starting with this trade show, Fujitsu General will further accelerate the roll-out of its AIRSTAGE brand of air conditioners to international markets, to promote coexistence with the earth through innovative technologies.

Fujitsu General is committed to "Sustainability Management," which contributes to solving social issues such as reducing greenhouse gas emissions through its business activities. In the United States, in particular, environmental awareness is increasing as the government has tightened environmental regulations. However, heating equipment based on fossil fuels is still widely used. In response to this issue, Fujitsu General will help people achieve a sustainable society by encouraging the replacement of air conditioners with new ones, mainly in cold regions.

[Fujitsu General's booth and examples of products displayed]

AHR Expo 2023 will be the first time that the new AIRSTAGE logo is presented at a trade show held in the United States. The new logo is designed with wind and greenery in mind, embodying the company's brand concept: the coexistence of technology and nature.

The booth, designed using green and wood grain tones, expresses AIRSTAGE's worldview of pursuing symbiosis with the earth. The booth will also provide a space for customers to communicate while operating the wall-mounted air conditioner controller and AIRSTAGE Cloud. The space will further enhance Fujitsu General's brand value by offering the experience of comfort and excitement that can be felt through its products and services.