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日本語


PRESS RELEASE

April 19,2016
Fujitsu General Limited
（NO.16-V01-03）

Strengthening sales operations in the air conditioner market in Thailand

(from February, 2016)

Our company established a sales center in the city of Bangkok in February this year for the purpose to expand the sales and reinforce the after-sale service system in the air conditioner market in Thailand and started the sales activity renovating the lineup of inverter models from April.

The air conditioner market of Thailand has a scale of about 1.2 million sets (demand estimation for 2014 by JRAIA*), which is the 2nd biggest in the ASEAN countries, and with the background of expansion of the middle class along with the economic growth and the enforcement of Energy Labelling System, the further growth of demand for inverter models with high energy saving performance as well as constant speed models is expected.

Our air conditioner sales in Thailand has been performed through a local distributor so far but with the aim to strengthen the sales power in Thailand, our company established a sales office of FUJITSU GENERAL (THAILAND) CO., LTD. (our 100%-owned subsidiary) in Bangkok. Herewith, we will expand the sales in Thailand by strengthening the local-oriented marketing activity and careful after-sale service.

Also, taking the strengthening of the sales operations this time as an opportunity, we will aim to expand business by enriching the lineup of models with high energy saving performance and making a full-scale entry into the air conditioner market of Thailand.

Wall-mounted model released in April as a main model in Thailand market

* The Japan Refrigeration and Air Conditioning Industry Association

 

Outline of Bangkok Sales Office

Name:
FUJITSU GENERAL (THAILAND) CO., LTD. BANGKOK SALES OFFICE
Location:
Bangkok, Thailand
Manager:
Kenji Shimizu    Director, FUJITSU GENERAL (THAILAND) CO., LTD.
Number of employees:
32
Date of establishment:
February 1, 2016
Contents of main business:
Sales and after-sales service of air conditioners

 

Contents in each releace are at the time of release.
These contents are subject to change without prior notice.

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