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日本語


PRESS RELEASE

October 14, 2003
Fujitsu General Limited
(NO.03-N06-21)

"Plasmavision®(*1)-World Wide-" New Release

Expanded lineup fueled by strong overseas market demand for large size screen models.
Realizing true color tone with "Natural Color" reproduction

We begin by introducing a new 63W model, the largest in the world, and then a new 55W model. These plasma displays will debut sequentially in December 2003.
By adopting newly developed panels for our current 50W and 42W models, we will realize the same natural and realistic improved color tone for these models.
Our company espouses the plasma display as the "Heart of Home Theater." We are promoting this slogan as we expand the line up to include more large-size screens and deliver a higher-quality picture.
Specifically, we have created more large-screen models like the 50W and 61W, and 42W remains our smallest size.
Also, we've developed the world's first PDP-dedicated full digital audio processor, known as "AVM (Advanced Video Movement)" (*3)
Our company's Plasma display concept has garnered favorable reviews in Europe and the USA.
Sales also have reflected especially favorably on this concept in the USA, where 50W accounts for half of all panel sales, and High Definition accounts for 80%.
Fujitsu General Limited won the coveted 2002 Emmy Award for Scientific Development and Technical Achievement from the US National Association of Television Arts and Sciences. Fujitsu also won the "Excellent Award," - a first for PDP - from the publisher of Germany's famous "Image Home Entertainment" magazine, in May 2003.
Moreover, the Japanese domestic digital infrastructure, including BS (Broadcasting Satellite), digital broadcasting, DVD, broad band and ground-based digital broadcasting, and so on have all expanded rapidly; letting more and more customers enjoy higher quality pictures than ever before.

Against this backdrop, both domestic and overseas, we recognize more customers than ever before want to watch high-quality pictures on larger screens. So we've brought to market the world's largest 63W model (*2)and an all-new 55W model, to expand our line-up and meet the demand.

We have enhanced the high quality picture of our PDP-dedicated full digital video processor "AVM(Advanced Video Movement)" and have realized a true color tone "Natural Color" to reproduce natural color.

The new 63W, 55W and 50W models each have the 1366 × 768 high resolution pixel array; the continuing 42W model high-resolution panel features the "ALiS" 1024 × 1024 pixel array to bring both brightness and accurate color reproduction.
And we've improved on our already high quality picture by bringing 10-bit signal processing into "AVM".
We have added the "Professional setting" feature to our current "Fine Mode" setting on all our models. "Fine Mode" improves the "look and feel" of cinema-based content.

With the new models, our line-up now has the widest array of sizes (*4)in the industry.
We are offering customers in Japan a powerful big-screen experience already enjoyed by our customers in the US and Europe.
Meanwhile, for the future, we're developing larger size screens based on PDP characteristics. We've even set our sights on a 100-inch model class.

"Plasmavision®W" Display model
Photo: "Plasmavision®W" Display model

Main features of Plasmavision®W -World wide- New series

  1. Meeting various needs by offering the most size variations in the industry with improved-performance panels.
  2. Realizing true color tone "Natural Color" by equipping the "AVM"
  3. Providing picture adjustment functions corresponding to all users' adherence to picture quality

Meeting various needs by offering the most size variations in the industry with improved-performance panels.

The world-largest 63W type panel(*5)(1366 × 768 pixels, wide XGA type) in a new series has been developed by expanding to large model.

In addition, we're introducing a new 55W size model with 1,000cd/m² brightness. We drive its progressive display with an all-new "e-ALiS" driving method.

We've improved the performance of the 50W, 42W and 42W (ALiS) sizes by adopting new fluorescent substances and updating the panel drive circuits. Also, the 50W model achieves the highest level of contrast in the industry at 3,000:1.

42W ALIS panel is not only a high definition picture display (1,024 × 1,024 pixels), but also has high brightness(1,100cd/m2). Its ability to display moving pictures on this panel has improved greatly.

Our specific developed full digital video processor "AVM" processes the high definition picture data of large-scale screen with sufficient capacity according to the advanced technology such as 10 bits input signal processing, high-accuracy digital scaler with the width of operation exceeding 100 bits, multi gradation adaptive gamma processing and recursive FIR filter etc.

In drawing out the performance of panel thoroughly, the high quality picture of the highest level in the industry has been realized for all screen size models.
With the new models, our line-up now has the widest array of sizes(*4)in the industry.
We are offering customers in Japan a powerful big-screen experience already enjoyed by our customers in the US and Europe.

Reproducing a true color tone "Natural Color"

The color tone of "CRT Television", so-called "Television Color" is the mainstream of color reproduction in the market. However, we have concentrated on reproducing a true color tone and high colorfulness picture - since our company espouses the PDP as the "Heart of Home Theater" - and not just a replacement for the analog CRT television. In the new series, a more realistic true color tone "Natural Color" has been adapted. "Natural Color" is a true natural color reproduction by maximizing the use of "High colorfulness digital multi-conversion system" of AVM (Advanced Video Movement)," a full digital video processor designed specifically for PDP. AVM optimizes video processing with parameters set especially to the luminescence characteristic of PDP's fluorescent substance.

Providing picture control functions that match any customer's preference for picture quality.

1) "Fine mode" function

In controlled-lighting home theater environments, the "Fine mode" function (hyper-cinema mode) precisely controls not only the signal processing parameters, but also the PDP discharge timing based on the input video signal level. This lets us optimize the brightness level while preserving the reproduction of gradations and accurate color. The result: a Movie theater presence, with a picture density and "feel" of the cinema experience. We deliver this even when the screen brightness is turned down to match the subdued room lighting.

2) "Professional setting" function

Various picture adjustment functions have been incorporated to correspond to the user's strong requirement for picture quality.

  1. "Luminance" adjustment function which can set the brightness of "Fine mode" minutely in 13 steps.
  2. "Black level" adjustment function which can set only the brightness of "dark scene" often seen in the movie source in 31 steps.
  3. "Color temperature" adjustment function which can set color temperature in 15 steps at every 500K (Kelvin temperature).
  4. "Picture memory" function which can store the set adjustment value for up to 8 patterns.

Other features

Corresponding to various system-ups with Multi-selector by abundant terminals
(Separate model: P42HHS30 only)

Various system-ups can be realized freely with Multi-selector by the industry's top class abundant terminals.
Multi-selector and PDP display can be freely installed making use of the merit of separate type without deteriorating picture and sound quality by the connection of digital video signal and optical digital audio signal.

Multi-selector (Type: P-SU4H30)
Photo: Multi-selector (Type: P-SU4H30)

Front terminals of Multi-selector
Photo: Front terminals of Multi-selector


Rear terminals of Multi-selector
Photo: Rear terminals of Multi-selector

Product name ･ Model name ･ Sale timing ･ Production quantity

(New display model)

Product name 42W type, 50W type, 55W type, and 63W type plasma display
(Display model)
Model name P42VHA30
P42HHA30
P50XHA30
P55XHA30
P63XHA30
Sale timing 42W type model･･･Sale in October, 2003
50W type model･･･Sale in December, 2003
63W type model･･･Sale in December, 2003
55W type model･･･Sale in January, 2004
Production quantity Monthly production: 5,000 units for each model

(New separate model)

Product name 42V type high definition plasma display
(Separate model)
Model name P42HHS30 (Display)
P-SU4H30 (Multi-selector)
Sale timing October, 2003
Production quantity Monthly production: 2,000 units

Note

*1 Plasmavision® :
"Plasmavision" is a registered trademark of our company.
*2 market the world's largest 63W model :
In the plasma display panel, as of October, 2003, according to our company's survey.
*3 developed the world's first PDP-dedicated full digital audio processor :
For the plasma display panel, as of October, 2003, according to our company's survey.
*4 widest array of sizes :
In the 42W type or more class models, as of October, 2003, according to our company's survey.
*5 The world-largest 63W type panel :
In the plasma display panel, as of October, 2003, according to our company's survey.

Contact details

 

Contents in each releace are at the time of release.
These contents are subject to change without prior notice.

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