PRESS RELEASE
September 18,2001
Fujitsu General Limited
(NO.01-V06-24)
Full-scale entry into a market of
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It has been 41 years since we started air conditioner business
in 1961. During that time, we have expanded our production facilities
to overseas centering on China and Thailand to be able to supply
our room air conditioners and packaged air conditioners to all
over the world.
In order to meet the demand of our world-wide business partners,
we started to sell a multi air conditioning system for buildings
“*VRF System ” in August and entered into this growing market in full scale.
We will start the business from overseas market.
*VRF stands for Variable Refrigerant Flow, and is a trademark of Fujitsu General Limited.
Background and purpose of entry into multi air conditioning system for buildings
The total demand of multi air conditioning system for building is around 70,000 systems in Japan, but the sales is steadily increasing overseas every year. In Europe, in particular, the growth is estimated to be over 13% per year up to 2004, and the promising markets, other than Europe, are China, Asia, Australia, Middle East, Central and South America.
With the support of the high valuation and reputation acquired in the world-wide market by our past business, we are aiming to further expand the air conditioner business by entering into the business of big capacity multi air conditioning system for buildings.
Outline of business
Development base | Established a development center in the Hamamatsu Fujitsu General Ltd. and built a new test facility. |
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Production base | Fujitsu General (Thailand) Co., Ltd. Production engineering is taken care of by Fujitsu General Engineering (Thailand) Co., Ltd. |
Marketing base | Making full use of our sales agents as well as our following
marketing subsidiaries, we are intending to expand the business
in Europe, Middle East, Australia, South America, Asia, China,
etc.
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Support set-up |
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Main specifications and features of new product
Outdoor unit | Function | 3 types of Cooling only/Heat pump/Heat recovery |
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Capacity | 10 horse power (28kW) | |
Power supply | 50Hz 3φ 380 - 415V | |
Indoor unit | 9 types, 35 models including Ducted type, Cassette type, Wall-mounted type | |
Features |
(Click the following website for a system image diagram.) |
Future development
We will build up the business setup to realize the customer satisfaction by expanding the capacity range up to 5 - 40 horse power in 3 years, enriching various sales promotion software and service maintenance tools, reinforcing sales support setup and establishing new support centers.
Our sales target is 1,500 systems for the first year and 16,000 systems in 2004.
Contact details
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